Experience
Summary
Strategic, detail-driven brand designer with experience leading high-impact digital campaigns and visual systems for large organizations and mission-driven brands. Adept at scaling creative output, unifying design across platforms, and driving audience engagement through story-driven design and visual systems. Skilled in connecting creative direction with execution to deliver cohesive, high-performing brand experiences.
Assistant Director of Digital Communications — Graphic Design & Creative Services
JULY 2024 – PRESENT
• Direct high-volume creative output across digital platforms, overseeing design strategy and execution for 30–80+ monthly campaigns while enforcing NCAA brand integrity and visual standards
• Led a comprehensive digital brand audit, identifying design inconsistencies across NCAA web and social assets and accelerating rollout of updated visual standards — completed 50% ahead of schedule
• Delivered 120+ assets in a single day for a high-visibility campaign, replacing agency costs with in-house design solutions and generating significant cost savings
• Collaborate cross-functionally with content, video, and social teams to develop integrated visual storytelling for national campaigns like “Olympians Made Here,” supporting measurable audience growth
• Created & manage branding guidelines and templates for Digital Communications team, acting as an internal design agency for the Association
Graphic Designer & Multimedia Specialist
October 2023 – JULY 2024
• Partnered with sales and promotions leadership to shape visual campaigns and station branding for six radio networks, unifying creative direction across digital, social, and promotional channels
• Designed dozens of social campaigns, email layouts, OTT video ads, and cross-platform ad campaigns for external clients, operating as an internal design/advertising agency
• Developed new brand guideline system with individual styles for each of the 6 stations to maintain consistency and clarity between the brands
Indiana Pacers Digital Graphic Designer
October 2023 – May 2024
Pacers Sports & Entertainment ↗
• Delivered real-time digital creative for 40+ Pacers game nights, driving fan engagement for 3M+ followers through motion graphics, photo editing, and live content collaboration
• Collaborated with the digital team on game nights to create social graphics for accounts with 3 million+ followers on Instagram, X/Twitter, Threads, & Snapchat
• Edited up to 90+ photos each worked game night for use across social platforms while simultaneously creating graphics & artwork
Graphic Designer/Artist
june 2023 – october 2023
• Delivered quality work in short turnaround time for studio clients across the US
• Worked in 24 hour deadlines consistently
• Worked on multiple projects simultaneously, using time-management effectively
• Created social graphics, sermon graphics, event promo designs, and other digital creative that matched across multiple mediums, expanding visual language while keeping story telling integrity
Graphic Designer
august 2021 – june 2023
• Managed social media graphics ideation & creation — driving 2x or more growth across all social platforms
• Designed hundreds of social graphics, visual designs, layouts for data sheets, sales collateral pieces, e-books, website, and presentations (both internal & external-facing)
• Developed full set of 10 app icons for flagship application suite & other UI/UX elements for software development team
• Revamped blog header graphics with new custom iconography & illustrated visual style for use across 75+ posts in WordPress
Creative Director / Owner
february 2020 – present
• Created branding & identity systems for church ministries, companies, organizations, authors, and an olympic athlete
• Ideated & created media graphics inside existing brand images & guidelines
• Designed book series cover art & print graphic layouts
• Album cover art direction & design work
Graphic Designer & Social Media Manager
june 2019 – march 2022
Faith Apostolic Church of Carmel ↗
• Created branding & identity systems for various church departments and ministries
• Ideated, created, scheduled, and managed social media graphics
• Created and executed social media content calendar
• Committed faithful execution & adherence to brand style guide
• Began as volunteer and progressed to paid staff position with greater responsibilities
• Experienced working in a fast-paced environment, under tight deadlines, with multiple stakeholders